We start with your business objectives
Our role is to build awareness, trust and credibility for your business, and to promote and protect that reputation as you move through your growth journey.
Positioning and narrative
The work that comes before any outreach: what the business stands for, who it is speaking to, and the messages everything else is built on.
- Objectives, audiences and communications strategy
- Competitor mapping and category analysis
- Positioning, key messages and narrative
- Spokesperson development and media training
- Measurement framework and reporting
Funding announcements and preparation
Make your funding announcement work harder. The funding news is not just a celebratory story for your peers. It's a rare opportunity to push messages that resonate with your audience. Let us handle it.
- Announcement strategy and narrative
- Exclusive placement and embargo management
- Founder briefing, training and photography
- Investor relations and follow-on coverage
New markets and localisation
Entering a market you are not known in. What to lead with, who to speak to, and how the story needs to change to land locally.
- Market, media and competitor mapping
- Localising positioning and key messages
- Local spokespeople, experts and partners
- Regional and sector-specific strategy
Plug-in communications team
An embedded communications function: proactive campaigns, the judgement calls as they arise, and a considered view on what to say and when. See you on Slack?
- Proactive campaigns and original research
- Reactive commentary and issues management
- Customer and community story programmes
- Crisis communications and leadership advisory
Business leader profile building
Building the personal profile of the person at the front of the business, so their name carries weight with the audiences that matter.
- LinkedIn strategy and social content
- Thought leadership, bylines and opinion writing
- Stakeholder and policymaker engagement
- Speaking opportunities and panel bookings
Programming and profile
The rooms, stages and platforms where a reputation is built - chosen deliberately, and prepared for properly. Managed media at SXSW London, with speakers including Michelle Obama and OpenAI.
- Technology and cultural programming
- Speaker and journalist booking
- Event production, budget and artist liaison
- Festival and conference partnerships
One-Off Comms Counsel
For anyone with a specific problem to think through, or who wants a considered view on how to approach communications before committing to anything larger. No retainer, no proposal, no obligation to go further.
This is paid advice on a live problem, not a sales conversation. If you want to talk about working together, the intro call is free.
- A structured one-hour call on the problem you bring
- An honest view on which communications function is the right lever
- Practical next steps you can act on yourself
- Written follow-up summarising the recommendations
Senior specialists plug in per project, so you pay for the work rather than a layer of management.
We work inside your channels and slot into the strategy rather than running a separate track.
Advice on what is worth saying and what is not - including when the right call is to stay out of a conversation.
By far the best investment we have made as an early-stage start-up.
The team delivered incredible results and got us featured in publications we could only dream of: TechCrunch, Financial Times, Stylist and Sifted. There is no way Your Juno would be where it is today without them.
They became an extension of my team.
As an early stage startup, finding the right PR support is a challenge. What Follows understood us and our needs from the get-go. From challenging us on our messaging to helping us craft a story that resulted in great coverage, Hannah's expertise and passion is like no other.
Hannah and her team are KILLING IT.
Our 'In Sex, Education Matters' event with Jameela Jamil was an over-subscribed sellout, with tonnes of media, influencer and investor attendance. I cannot recommend Hannah and her What Follows team too highly.
I'd recommend What Follows to every underdog founder I know.
Never in my sweet LIFE have I experienced anything as mad as funding announcement week. I could never have anticipated that we would blow up in the way we did, and I can't get over the recognition we've received as a small brand.
Full of ideas and great at taking ownership.
As well as securing press features for Spill in big publications, What Follows flawlessly managed the production of a series of content videos.
Not sure which of these you need? That is what the intro call is for.
A free 30-minute intro call to cover your objectives, your timeline and whether we are the right partner for the work.