For the people worth paying attention to
Communications strategy, publicity and profile-building for exceptional individuals and businesses. Strategy led by Hannah Martin, delivered with a wider team of PR, marketing and content specialists who plug in as the brief needs.
Across technology, politics and campaigning - on publicity and communications strategy.
Financial Times, The Sunday Times, Le Monde, TechCrunch, the Observer, the Atlantic, Vogue.
Senior PR, marketing, content and event specialists brought in per account, with no agency overhead.
Projects across health, finance, work and cultural programming
Jobbatical
Full-stack PR support to launch and scale Jobbatical, a B2B global mobility platform for tech and finance companies, into the UK market.
- Messaging and positioning for the UK market
- Corporate and consumer campaign with marketing support
- 10X increase in coverage in under two years (150+ pieces)
- Skilled-migration campaign covered in the BBC, ITV, Mail, the Times and the Telegraph
- Nurtured a bank of media-ready user testimonials
- Spokesperson profiles and media training
Alternaleaf
Positioning and messaging to protect and promote the brand in a taboo, highly competitive industry, with customer testimonials that remain central to media, social and out-of-home campaigns.
- Corporate and consumer campaigns across UK nationals and broadcast
- Report on women's health and medical cannabis cited in a Westminster debate
- Introduced patient stories across press and social, now the in-house strategy
- 20+ media-ready testimonials and spokesperson training for clinicians
- Regional push driving an 8-10X increase in regional website traffic
- Key messaging, crisis communications and leadership advisory
Your Juno
A financial education app designed to close the gender money gap. The objective: launch Your Juno into the UK market with top-tier business and consumer press.
- Feature in Business Insider plus multiple hits across consumer press
- Six-month PR plan delivering hits across UK consumer and business pages
- Frequent coverage in Stylist, Glamour, the FT, TechCrunch, Sifted and podcasts
- Led to a corporate partnership with the Financial Times
MakeLoveNotPorn
Raising awareness around the launch of the sex education platform with an exclusive data-led campaign in The Times, and a sold-out event with Jameela Jamil, Emma Louise Boynton and Cindy Gallop.
- Reactive press office on pornography, sex education and online misogyny
- Influencer campaign event with Jameela Jamil, attended by the Guardian, BBC Panorama, Stylist and Glamour
- Research and data-led campaign covered by The Times, Sunday Times and HuffPost
- Podcast placements with Davina McCall and Paul Brunson, plus an SXSW London mainstage slot
Unfabled
Launching health and wellness platform Unfabled into the UK healthtech market following its seed funding round, with an exclusive in Business Insider.
- Refined messaging to speak to both consumer and corporate audiences
- Positioned Unfabled as the answer to the gender health gap
- Founder photoshoot and personal branding
- Founder media briefing, training, opinion and commentary writing
- Speaking engagements at NY Femtech Week and SXSW London
SXSW London
Programming tier-one journalists into the six-day SXSW London programme, and advising the senior team across healthtech, AI, politics and culture.
- Booked journalists as moderators for speakers including Esther Perel, Michelle Obama and OpenAI
- Curated and advised the senior team on the programme
- Organised an oversubscribed media event with journalists from leading global titles
- Advised the in-house PR team on which speakers to push
- Measured and reported on overall PR engagement
How we plug in
Publicity & Communications
- Goals, vision & mission
- Positioning & key messages
- Media relations & strategic communications
- Speaking engagements & events
- Company updates and announcements
- Bylines & opinion piece writing
- Investor relations & funding announcements
- Crisis communications & mitigation
Programming & Event Production
- Technology & cultural programming
- Artist liaison & management
- Customer and stakeholder engagement
- Budget management & event production
- Communications, PR & marketing around the event
Headline campaigns
Insight-driven, expert-supported campaigns that create key moments through the year, built with internal teams.
Real life stories
We nurture real-life success stories into the hard-hitting headlines journalists can't ignore.
Digital PR
A press office that jumps on the news, using key terms and SEO to close competitor gaps and build relevance with LLMs.
Founder profiling
Access to our network of journalists, experts, campaigners and policymakers to build lasting influence.
Hannah Martin
I'm a communications strategist. I set the strategy, the positioning and the messaging, then stay close to the delivery - the press you land, the stages you speak on and the story that holds it together.
Around that strategy sits a wider team of senior PR, marketing, content and event specialists who plug in per account, so the resource matches the brief rather than an agency retainer.
Before launching What Follows in 2022 I shaped PR and content for unicorn company Wise, and spent two years in strategic communications at the Institute for Strategic Dialogue. I've since advised 30+ leaders across technology, politics and campaigning, and led journalist engagement for SXSW London 2026, booking journalists from Forbes, Fortune, the BBC, the New York Times and Vogue to lead conversations with Esther Perel, Michelle Obama and OpenAI.
If you're looking for a communications partner motivated by your mission, let's talk.
In a 30-minute call we'll explore your objectives, timeline and the best format for partnership.