Previous work

Explore our work

A selection of our work with mission-driven leaders across health, technology, entertainment, and public life.

A trusted partner to over 30 leaders

Selected projects
01 Case study

Jobbatical

2-year retainer - launching and scaling the UK market

Full-stack PR support to launch and scale Jobbatical, a B2B global mobility platform for tech and finance companies, into the UK market.

BBC ITV The Telegraph Daily Mail The Times TechCrunch The Observer
10X
Coverage growth in 12 months
150+
Pieces of targeted coverage
<3 yrs
To thought leader on global hiring
Highlights
  • Messaging and positioning for the UK market
  • Corporate and consumer campaign with marketing support
  • 10X increase in coverage in under two years (150+ pieces)
  • Skilled-migration campaign covered in the BBC, ITV, Mail, the Times and the Telegraph
  • Nurtured a bank of media-ready user testimonials
  • Spokesperson profiles and media training
02 Case study

Alternaleaf

2-year retainer - launching and scaling the UK market

Positioning and messaging to protect and promote the brand in a taboo, highly competitive industry, with customer testimonials that remain central to media, social and out-of-home campaigns.

BBC The Mirror The Telegraph ITV
+420%
Coverage growth, Q2'23 to Q2'25
120
Pieces of targeted coverage
80%
Of coverage linked to site
Highlights
  • Corporate and consumer campaigns across UK nationals and broadcast
  • Report on women's health and medical cannabis cited in a Westminster debate
  • Introduced patient stories across press and social, now the in-house strategy
  • 20+ media-ready testimonials and spokesperson training for clinicians
  • Regional push driving an 8-10X increase in regional website traffic
  • Key messaging, crisis communications and leadership advisory
03 Case study

Your Juno

UK market launch - six-month PR plan

A financial education app designed to close the gender money gap. The objective: launch Your Juno into the UK market with top-tier business and consumer press.

Financial Times Business Insider Stylist Glamour TechCrunch Sifted
FT + App Store
Front page on launch day
+80%
Increase in launch-day traffic
Results
  • Feature in Business Insider plus multiple hits across consumer press
  • Six-month PR plan delivering hits across UK consumer and business pages
  • Frequent coverage in Stylist, Glamour, the FT, TechCrunch, Sifted and podcasts
  • Led to a corporate partnership with the Financial Times
04 Case study

MakeLoveNotPorn

8-week campaign · ongoing strategic consultancy

Raising awareness around the launch of the sex education platform with an exclusive data-led campaign in The Times, and a sold-out event with Jameela Jamil, Emma Louise Boynton and Cindy Gallop.

The Times The Sunday Times The Guardian BBC Panorama HuffPost Stylist
1M+
Accounts reached
$80k
Raised via crowdfunding
What we did
  • Reactive press office on pornography, sex education and online misogyny
  • Influencer campaign event with Jameela Jamil, attended by the Guardian, BBC Panorama, Stylist and Glamour
  • Research and data-led campaign covered by The Times, Sunday Times and HuffPost
  • Podcast placements with Davina McCall and Paul Brunson, plus an SXSW London mainstage slot
05 Case study

Unfabled

6-month project - post-seed launch and beyond

Launching health and wellness platform Unfabled into the UK healthtech market following its seed funding round, with an exclusive in Business Insider.

Business Insider TechCrunch Stylist CityAM Femtech trades
180M+
Readers reached
+80%
Website traffic on launch day
25+
Pieces of coverage
+10%
LinkedIn followers
What we did
  • Refined messaging to speak to both consumer and corporate audiences
  • Positioned Unfabled as the answer to the gender health gap
  • Founder photoshoot and personal branding
  • Founder media briefing, training, opinion and commentary writing
  • Speaking engagements at NY Femtech Week and SXSW London
06 Case study

SXSW London

Six-month project - programming and journalist engagement

Programming tier-one journalists into the six-day SXSW London programme, and advising the senior team across healthtech, AI, politics and culture.

Fortune Forbes MIT Technology Review New York Times Bloomberg CNBC
6 days
Of programme curated
Tier one
Journalists booked as moderators
What we did
  • Booked journalists as moderators for speakers including Esther Perel, Michelle Obama and OpenAI
  • Curated and advised the senior team on the programme
  • Organised an oversubscribed media event with journalists from leading global titles
  • Advised the in-house PR team on which speakers to push
  • Measured and reported on overall PR engagement
How we work

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Portfolio clients

The partner for mission-driven businesses

SXSW London photo
SXSW London 2026
Programming and journalist engagement
Cindy Gallop portrait
Cindy Gallop
Founder, MakeLoveNotPorn
Hannah Samano portrait
Hannah Samano
Founder, Unfabled
Karoli Hindriks portrait
Karoli Hindriks
Founder, Jobbatical
Drop Baroness Royall's portrait here
Baroness Jan Royall
Politics and public life
Wise founders photo
Taavet Hinrikus & Kristo Käärmann
Founders, Wise
Alternaleaf photo
Alternaleaf
Patient-led brand campaigns
Next steps

If you're looking for a communications partner motivated by your mission, let's talk.

A free 30-minute intro call to cover your objectives, your timeline and whether we are the right partner for the work.