Over a two-year partnership, we launched and scaled Jobbatical into the UK market - positioning the Estonian startup as a leading voice on global mobility, employment, and skilled migration in the European tech sector.

Through consistent, strategic media relations across trade and national press, we built Karoli Hindriks’ profile as a trusted thought leader and go-to commentator on the importance of skilled migration for innovation and growth. Despite being Estonia-founded, Jobbatical became a credible and sought-after voice in UK policy and business conversations - with over 200 pieces of coverage including CNBC, Financial Times, City AM, HR News, Personnel Today, and The Observer.

Our work extended beyond media relations to include in-person events and panels in London and hands-on support to the wider marketing team as the company scaled - from media training for the CEO to the production of a lead-generating report on global mobility. Together, these efforts not only elevated Jobbatical’s visibility but also established its credibility as a European leader redefining the future of global work and talent movement.