With just a two-month runway, we built a full-stack campaign to support the funding of MakeLoveNotPorn Academy, a seggs and intimacy education platform.

We knew the crowdfunder alone wouldn’t make the headlines, so we created a multichannel campaign that tapped into the uncertainty and fear parents felt about their children’s interaction with content online.

On launch day, we secured a feature in The Times, hosted a sold-out panel with Jameela Jamil, and lined up a month of media coverage.

In the following weeks, coverage expanded to The Sunday Times, The Guardian, and Glamour, alongside a packed diary of podcast appearances, including Davina McCall and Paul Brunson. The campaign also saw Cindy deliver an oversubscribed SXSW London keynote on Sex Education to End Gender Violence, cementing the campaign’s impact and reach.