We launched health and wellness platform Unfabled into the UK market with a powerful seed funding campaign that turned the rejection female founders face into the story. The announcement, positioned as a story of resilience and progress for women’s health, secured exclusive coverage in Business Insider and over 25 pieces of global media coverage, reaching an audience of 180 million.

The results spoke for themselves: +80% surge in website traffic on launch day, hundreds of new LinkedIn followers, and a founder story that went viral. We reached over a million people and outperformed funding announcements 20 times larger. We refined Unfabled’s messaging to resonate with both consumer and corporate audiences, produced a founder photoshoot and provided media training and opinion writing support to establish Hannah Samano as a leading voice in women’s health innovation.

What began as a £1.3M seed announcement became a moment - proving that in a world where female founders receive less than 2% of venture funding, authentic storytelling and purpose-driven communications can make headlines that numbers alone can’t.

Unfabled has since gone on to raise another $1.7M, is stocked in Boots and tipped to be the women’s health platform.