What Follows is a communications partner for technology companies taking on society’s biggest challenges. We grow the influence of companies & their leaders through authentic storytelling and bold, strategic campaigns.

Our team has been instrumental in scaling the public profiles of some of Europe’s fastest-growing companies and redefining public conversation on some of the most contentious and taboo topics of our time.

We land stories that change how people think

A plug in team of PR experts and journalists

Our team is made up of seasoned communications professionals and journalists with well-earned stripes - from building unicorn companies from the inside, to trend-spotting journalists and PR experts who craft stories editors can’t ignore.

We offer a different kind of communications service: one that prioritises compelling storytelling over clickbait, and works as an extension of your team.

Fully integrated with your workflow, plugged into Slack, and with you every step of the way.

Contact

Don’t take our word for it…

  • Hannah and her team are KILLING IT. Our 'In Sex, Education Matters' event with Jameela Jamil was an over-subscribed sellout, with tons of media, influencer and investor attendance. I cannot recommend Hannah and her WhatFollows team too highly.

    Cindy Gallop, Founder of MakeLoveNotPorn

  • "Hannah delivered incredible results and got us featured in publications we were only dreaming of - TechCrunch, Financial Times, Stylist, and Sifted - there is no way Your Juno would be where it is today without her. By far the best investment we have made as an early-stage start-up!"

    Margot de Broglie, CEO Your Juno

  • "As an early stage startup, finding the right PR support is a constant challenge. What Follows understood us and our needs from the get go and became an extension of my team. From challenging us on our messaging to helping us to craft a story that subsequently resulted in great coverage, Hannah's expertise and passion is like no other."

    Ele Ward, CMO of Ctrl Alt

  • "Never in my sweet LIFE have I experienced anything as mad as last week, which is all thanks to you . I could never have anticipated that we would blow up Linkedin and the startup world in the way we did, and I can't get over the recognition we've received as a small brand. I'd recommend What Follows to every 'underdog' founder I know!"

    Hannah Samano, CEO and Founder of Unfabled

  • “As well as securing press features for Spill in big tech publications like Sifted and Courier, What Follows flawlessly managed the production of 15+ content videos. They are full of ideas, great at taking ownership - and makes any workplace 80% funnier."

    Will Allen-Mersh, Head of Marketing at Spill

Rooted in startups

Before founding What Follows, Hannah Martin spent a decade shaping the public profiles of European tech companies and non-profits. She saw an opportunity to create a communications partner that truly understands the challenges and opportunities of the startup journey.

In early 2022, Hannah began assembling a team of senior PR professionals. Today, What Follows is a small, agile agency with strong networks across the UK, Europe, and the U.S. Beyond leading the agency, Hannah also moderates discussions on topics related to entrepreneurship and gender equality.

Let’s talk

LinkedIn
linkedin.com/in/hannahlouisemartin

Email
hannah@whatfollows.co.uk