The phrase 'all what follows' in large, bold, white text on a black background.

For the people worth paying attention to

What Follows is a communications studio that builds and protects the public profiles of exceptional individuals and businesses.

Whether you're a founder building credibility for the business you're scaling, a creative leader growing visibility in a new market, or an academic bringing your work into a public arena, we are the long-term partner behind the strategy you’ll follow, the press you’ll land, and the stages you’ll speak on.

Led by Hannah Martin (Wise, ISD, SXSW London) and supported by an incredible team of public relations, marketing, and content experts.

Portfolio Clients

  • Two women sitting on green sofas in a living room, engaging in a friendly handshake. One woman has blonde hair and is wearing a red top, while the other has dark hair and is wearing a floral blouse. A small coffee table with drinks is between them, with a bookshelf and framed photos in the background.

    Cindy Gallop, Founder of MakeLoveNotPorn

  • A woman with curly brown hair and light skin sitting on a green couch, wearing a light purple blazer and pants, with a neutral expression, against a plain wall background.

    Hannah Samano, Founder of Unfabled

  • A woman with shoulder-length brunette hair wearing a red blouse and black pants, standing in a vibrant indoor space with neon lights, other people, and text-based wall decorations in the background.

    SXSW London 2026

  • A woman with pink hair sitting on a rooftop ledge, wearing sunglasses on her head, a yellow jacket, and jeans, with a cityscape and blue sky in the background.

    Karoli Hindriks, Founder of Jobbatical

  • A young man wearing a jacket, white shirt, and camouflage cap walking across a grassy field with trees in the background, with subtitles reading 'Looked at the world around me'.

    Alternaleaf

  • A woman with short red hair and blue eyes standing outdoors near a brick wall, wearing a green scarf and a dark patterned jacket.

    Baroness Jan Royall

  • A woman with dark skin and dreadlocks wearing a colorful geometric patterned top, holding a remote control, speaking or gesturing with her hand.

    Erika Brodnock, Founder of Kinhub

  • Two men standing side by side against a brick wall, wearing matching gray T-shirts with a blue logo on the front.

    Taavet Hinrikus & Kristo Käärmann, Founders of Wise

What Clients Say

  • Cindy Gallop, MakeLoveNotPorn

    “Hannah and her team are KILLING IT. Our 'In Sex, Education Matters' event with Jameela Jamil was an over-subscribed sellout, with tonnes of media, influencer and investor attendance. I cannot recommend Hannah and her WhatFollows team too highly. “

  • Hannah Samano, Unfabled

    “Never in my sweet LIFE have I experienced anything as mad as funding announcement week. I could never have anticipated that we would blow up in the way we did, and I can't get over the recognition we've received as a small brand. I'd recommend What Follows to every 'underdog' founder I know!”

  • Margot de Broglie, Your Juno

    “The team delivered incredible results and got us featured in publications we could only dream of: TechCrunch, Financial Times, Stylist, and Sifted… there is no way Your Juno would be where it is today without them. By far the best investment we have made as an early-stage start-up!”

  • Ele Ward, Ctrl Alt

    “As an early stage startup, finding the right PR support is a challenge. What Follows understood us and our needs from the get-go and became an extension of my team. From challenging us on our messaging to helping us to craft a story that subsequently resulted in great coverage, Hannah's expertise and passion is like no other.”

  • Will Allen Mersh, Spill

    “As well as securing press features for Spill in big publications, What Follows flawlessly managed the production of a series of content videos. Hannah is full of ideas, great at taking ownership and makes any workplace 80% funnier.”

About Our Founder

Before launching What Follows in 2022, Hannah Martin shaped the public relations and content for unicorn company Wise (Series A-E), and spent two years in strategic communications at the Westminster think tank, the Institute for Strategic Dialogue. She has advised over 30 leaders across technology, politics, and activism on publicity and communications strategy.

A keen writer, Hannah has ghostwritten for notable figures - landing profiles and opinion pieces in publications such as the Financial Times, The Sunday Times, Le Monde, TechCrunch, the Observer, the Atlantic, and Vogue. She led journalist engagement for the 2026 SXSW London, booking renowned journalists from global publications including Forbes, Fortune, the BBC, the New York Times and Vogue to lead conversations with the likes of Esther Perel, Michelle Obama and OpenAI.

Hannah is driven by the desire to ensure the voices worth listening to are heard. Today, What Follows is a communications studio with strong networks across the UK, Europe, and the US. I run the business from London.

Get in Touch

Our Services

Publicity & Communications - for companies

  • Goals, vision & mission

  • Positioning & key messages

  • Media relations & strategic communications

  • Speaking engagements & events

  • Profile opportunities

  • Company updates and announcements

  • Bylines & opinion piece writing

  • Investor relations & funding announcements

  • Crisis Communications & Crisis mitigation

Suitable for companies looking to build their awareness and credibility in a new or existing market. With a plug-in PR & Communications team ready to go, led by Hannah Martin.

Publicity & Communications - for individuals

  • Goals, vision & mission

  • Positioning & personal brand

  • Media relations & strategic communications

  • Speaking engagements & events

  • Profile opportunities

  • Bylines & opinion piece writing

  • Thought-leadership

  • LinkedIn & Social Guidance

Suitable for business, policy or creative leaders looking to build their profile as thought-leaders or branch into a new industry.

Programming & Event Production

  • Technology & cultural programming for panels, conferences and events

  • Artist liaison & management

  • Budget management

  • Communications, PR & marketing surrounding event

Suitable for individuals and companies planning in-person events. Hannah has 10+ years in event management and securing speaking slots for startups and entrepreneurs (SXSW London, Web Summit, London Tech Week and TED).

Find Out More
Outline of the word 'unfiltered' in large cursive font with a transparent background.
Graphic with the text "momp" where the "o" is a heart shape, and the website address "makelovenotporn.com" below it.

 

The word 'Afterlife' written in large, dark purple letters.
Logo of 7Wise in black text on a transparent background.
Event logo for SXSW London 2026, featuring bold black outlined text on a white background.
Close-up of a person removing a large screw from a wood surface with a green screwdriver.
Logo for Sié VENTURES in dark teal with a stylized 'S'.
The logo of Jobbatical featuring a blue hexagon with a location pin icon and the company name in lowercase blue letters.