We land stories that change how people think

What Follows is a communications partner for technology companies taking on society’s biggest challenges. We grow the influence of companies & their leaders through authentic storytelling and bold, strategic campaigns.

Our team has been instrumental in scaling the public profiles of some of Europe’s fastest-growing companies and redefining public conversation on some of the most contentious and taboo topics of our time.

 

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A team of seasoned communications experts and journalists

We offer a different kind of communications service: one that prioritises compelling storytelling over clickbait, and works as an extension of your team. Fully integrated with your workflow, plugged into Slack, and with you every step of the way.

  • Cindy Gallop, MakeLoveNotPorn

    “Hannah and her team are KILLING IT. Our 'In Sex, Education Matters' event with Jameela Jamil was an over-subscribed sellout, with tonnes of media, influencer and investor attendance. I cannot recommend Hannah and her WhatFollows team too highly. “

  • Hannah Samano, Unfabled

    “Never in my sweet LIFE have I experienced anything as mad as funding announcement week. I could never have anticipated that we would blow up in the way we did, and I can't get over the recognition we've received as a small brand. I'd recommend What Follows to every 'underdog' founder I know!”

  • Margot de Broglie, Your Juno

    “The team delivered incredible results and got us featured in publications we could only dream of: TechCrunch, Financial Times, Stylist, and Sifted… there is no way Your Juno would be where it is today without them. By far the best investment we have made as an early-stage start-up!”

  • Ele Ward, Ctrl Alt

    “As an early stage startup, finding the right PR support is a challenge. What Follows understood us and our needs from the get-go and became an extension of my team. From challenging us on our messaging to helping us to craft a story that subsequently resulted in great coverage, Hannah's expertise and passion is like no other.”

  • Will Allen Mersh, Spill

    “As well as securing press features for Spill in big publications, What Follows flawlessly managed the production of a series of content videos. Hannah is full of ideas, great at taking ownership and makes any workplace 80% funnier.”

Rooted in startups

Before founding What Follows in 2022, Hannah Martin spent a decade shaping the public profiles of European tech companies and non-profits. She saw an opportunity to create a communications partner that truly understands the challenges and opportunities of the startup journey.

Today, What Follows is a small, agile agency with strong networks across the UK, Europe, and the U.S. Beyond leading the agency, Hannah also moderates discussions on topics related to entrepreneurship and gender equality.

Let’s chat?

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hannah@whatfollows.co.uk