A communications partner to supercharge your growth

What Follows is a communications partner for technology companies taking on society’s biggest challenges. We grow the influence of scaleups and their founders through profile building and strategic media relations.

Our team has been instrumental in scaling the public profiles of some of Europe’s fastest-growing companies.

5 things you should know about us

We’re one of you. We’ve built careers in successful (and not-so-successful) startups and scaleups, we understand the urgency and what’s at stake.

Industry-experts only. Our team is made up of unicorn alumni with expertise in tech, business and consumer PR. We’ll curate a team that deeply understands the audience and media you’re aiming to reach.

We’re the non-agency-agency. We’ll keep it lean and transparent and will only accept work we believe will move the dial for you - no unrealistic promises or inflated agency fees here.

No hot air. We won’t spend weeks on strategy decks, eating into precious marketing budgets - we’re as goal focused and impatient for results as you are.

We hate silos, we love speed. Link us up with your team and let’s get going - see you on Slack?

What our clients say

  • "Hannah delivered incredible results and got us featured in publications we were only dreaming of - TechCrunch, Financial Times, Stylist, and Sifted - there is no way Your Juno would be where it is today without her. By far the best investment we have made as an early-stage start-up!"

    Margot de Broglie, CEO Your Juno

  • "As an early stage startup, finding the right PR support is a constant challenge. What Follows understood us and our needs from the get go and became an extension of my team. From challenging us on our messaging to helping us to craft a story that subsequently resulted in great coverage, Hannah's expertise and passion is like no other."

    Ele Ward, CMO of Ctrl Alt

  • "Never in my sweet LIFE have I experienced anything as mad as last week, which is all thanks to you . I could never have anticipated that we would blow up Linkedin and the startup world in the way we did, and I can't get over the recognition we've received as a small brand. I'd recommend What Follows to every 'underdog' founder I know!"

    Hannah Samano, CEO and Founder of Unfabled

  • “As well as securing press features for Spill in big tech publications like Sifted and Courier, What Follows flawlessly managed the production of 15+ content videos. They are full of ideas, great at taking ownership - and makes any workplace 80% funnier."

    Will Allen-Mersh, Head of Marketing at Spill

  • "Hannah has a strong understanding of campaigns and her strategic thinking is balanced with good old-fashioned elbow grease."

    Phil Dennington, Head of Creative at Wise

  • "Hannah has been nothing short of excellent in growing Kinhub's presence. She started with her sleeves rolled up and hit the ground running from day one. She has not only improved our processes, but set an impeccable standard for the marketing team going forward and was just the injection of energy we needed following a rebrand at the beginning of the year."

    Erika Brodnock MBE, CEO and co-founder of Kinhub

About

Before founding What Follows, Hannah Martin spent a decade scaling the public profiles of European tech. Having worked between founders, product & marketing teams and the media throughout her career, she saw the opportunity to create a communications partner that truly understood the challenges and opportunities that came with the startup journey.

In early 2022, she began forming a team of senior PR professionals. Today, What Follows is a team of four working across Europe and the U.S.

Let’s talk

Email
hannah@whatfollows.co.uk

LinkedIn
linkedin.com/in/hannahlouisemartin

Location
Based in Brighton & London, UK